On April 25, 2025 at 19:15 UTC, I called an unidentified linked item “a great example of selling a feeling.” I shared https://t.co/QhrkGyKHV5, but the post does not say what the item depicts or promotes.
On April 29, 2025 at 22:29 UTC, I called an unidentified ad “Such a simple but banger ad.” I was commenting on the ad; the quoted assessment “This is a great example of selling a feeling” was @ariesnotebook’s, not mine. The post does not identify the ad or what it advertised.
On November 17, 2025 at 20:03 UTC, I reacted to an unidentified ad with “Great ad.” The post quoted @carsonbhoffman’s advice: “Sell the outcome. Let people know you’re no longer needed. Reciprocity goes a long way.” That advice was @carsonbhoffman’s, not mine; I did not add a rationale or identify the ad. This example connects outcome-focused messaging with selling a feeling.
On December 11, 2025, I shared the slogan “Sell the sizzle not the steak.” It contrasts promoting an offering’s appeal with promoting the underlying product, reinforcing my emphasis on selling feelings and transformation rather than features. This complements my view that product quality comes first: communicating appeal does not replace having a strong product.
I see copywriting as a highly transferable skill, and I think learning it can help in nearly every area of life and work. These notes capture how I think about communicating value, feelings, and transformation.
On December 10, 2024, I wrote, “Copywriting is one of the best skills you could learn,” and said it transfers to “literally everything.” I did not specify examples of where it transfers.
On December 21, 2025, I stated that simple messages always win in marketing. I did not define what makes a message simple or provide evidence or examples supporting the claim.
On December 18, 2024, I advised, “Sell the feeling and the transformation not the features.” I did not identify the product, audience, or context for this guidance, or explain why I favor this emphasis.
On February 28, 2025, I praised an unidentified ad as “fear-based marketing done right.” I said it taps into concerns about power grid failures while positioning the product as “the ultimate survival tool,” combining emotional appeal, urgency, and practical benefits. I reported 14.56m views and $131.77k in revenue over the last 30 days, but did not identify the product or explain how those figures were measured. The example adds to my notes on clever marketing in the wild and winning ad creative. I linked to https://t.co/fIMxpyc4c1.
On April 8, 2025, I called @Tesla’s copy good and said it reminded me of the iPod-era phrase “1000 songs in your pocket.” The quoted EV message—“With an EV, the gas station is at your house. Fully charged car, every morning”—was @Tesla’s wording, not a claim I made about my own experience.
Related: copywriting that stops and converts, simple statics beat overproduced ads, keep it simple