Clever Marketing In The Wild

I collect examples of clever marketing in the wild, including viral moments, effective product presentation, and playful brand campaigns.

I asked whether the damage shown was worth $5K and remarked that roofing companies are eating. The post quoted @Hunter_Weiss, who said a video had received 25m views on Instagram and that the @wienerschnitzel CEO had messaged them; those claims belong to @Hunter_Weiss, not me.

On July 2, 2026, I called an unidentified linked example “genius marketing” while quoting @nickbruhman. The captured post does not reveal what the link contains or what specifically made the marketing stand out.

On July 25, 2026, I called an example “Genius marketing” while quoting @DennysDiner, whose post tagged @JensenHuang and @nvidia and included a link. The captured content does not show what the marketing involved or where the link led.

I called an unspecified linked example “Simple but genius product & marketing.” The post reported 5.9M views and 174K likes, but the captured text does not identify the product or explain what made its marketing effective.

I said, “It’s an interesting time for brands,” while quoting @DrinkAriZona’s announcement about Rizzberry. The brand described The Rizzler as its new CRO, or Chief Rizz Officer, and called the drink “the most rizz-enhancing drink known to man”; it said Rizzberry was coming soon, without giving a release date.

I wrote “Hims gets it” alongside a skull emoji and a link. The captured post does not reveal what the link showed or what specifically prompted my approval.

On May 29, 2025, I reacted “Bruh” to @DrSquatchSoapCo’s announcement of Sydney’s Bathwater Bliss, a limited-edition soap the company said was made with Sydney Sweeney’s actual bathwater. The company said it kept the idea because people had kept asking about it after its commercial, and announced availability for 6/6/25. The post also mentioned @sydney_sweeney; it did not give the soap’s quantity or further production details.

On May 29, 2025, I called an unidentified linked hat’s marketing “Simple but genius” and pointed to “The hat” with a light-bulb emoji. The post did not identify who made or marketed it or explain the approach.

On July 10, 2025, I said Red Lobster’s new CEO was “doing it right” and described the approach as “Riding the waves in their niche.” Red Lobster’s quoted post—not my own slogan—said, “You pick the heat 🔥 We bring the feast 🦀”. I did not name the CEO or specify what actions prompted my assessment.

On October 21, 2025, I called Comfrt “goated” while commenting on an ad that I said had 2 million likes—not 2 million views. I did not identify the ad’s creator or explain how its like count was verified.

On October 24, 2025, I wrote “Game is game” while quoting @BowTiedMara. They claimed that a German company that built the forklift used in the Louvre robbery advertised itself with a photo of the heist and the slogan “When things need to be done quickly.” That claim was theirs, not mine, and I did not say what my reaction referred to or verify the story.

On November 11, 2025, replying to @robin_faraj, I asked whether they had heard the phrase “poking the bear?” and compared the average internet user to the bear, writing, “Pretty much that.” The post does not include the original post or an answer.

On November 29, 2025, I called an unidentified sales pitch “Simple but genius.” The post does not identify the pitch, product, or person behind it, so I cannot say what made it clever.

On December 9, 2025, I recommended taking money out of an advertising budget and using it to give the product away for free. I did not specify the product, how much to reallocate, who should receive it, or how to measure the outcome; this is a possible alternative to paid ads and media buying.