I put product quality ahead of gimmicks: a strong product is the foundation, not a substitute for thoughtful marketing and distribution. This principle complements my view that marketing and distribution matter.
On December 29, 2024, I shared the phrase “Fundamentals > Gimmicks.” The post did not explain what fundamentals or gimmicks meant in that context.
On May 15, 2025, I wrote that having an amazing product is the starting line, not the finish. I did not elaborate on what else is needed after that starting point.
On November 12, 2025, I said that a great product makes everything easier, while everyone wants better sales and no one wants to make a better product.
On April 3, 2026, a post captured in my notes said that being obsessed with your product is a sign you are doing something right. The post did not identify its author.
On April 12, 2026, I argued that ad spend is almost irrelevant compared with the quality of the product, creative, and offer: spend $1,000 and make $0; spend $100 and scale. I presented these as illustrative claims, not measured campaign results, and did not identify a product, platform, campaign, or what “scale” means.
Related: marketing and distribution matter, what makes products win, where to find product ideas