I look for product ideas through several practical signals: trending products and ads, videos and products I think could be improved, and the trail left by my own and my family’s purchases. These are complementary ways I find and assess ideas, alongside the products I notice in cool product sightings.
On November 26, 2024, I said I use TikTok only through a burner account to find trending products and ads. The post appeared alongside a quote of @TiffanyFong, who made a separate claim about boyfriends who use TikTok; that was her statement, not mine.
On April 6, 2025, I described liking and saving really good videos and products, mostly those that catch my interest and that I think we could improve upon. I did not specify who I mean by “we,” which products I have in mind, or what improvements I would make.
On November 24, 2025, I agreed that analyzing my own online buying decisions and those of my family is a big hack for finding product ideas. I said that great product ideas can come out of this analysis and recommended following the paper trails, without naming particular records or a specific analysis process.
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