I value keeping my work and business simple, while recognizing that simplicity can still take effort. This connects to simple tools and workflows.
On January 4, 2026, replying to @ariesnotebook’s post about a US-only, one-campaign setup, I reported “38% profit after fees.” The capture does not specify which campaign or activity the figure refers to. I added, “Simplify,” without saying what specifically should be simplified.
I noted a reminder that too much information consumption can lead to over-engineering: “You gotta resist that urge and simplify.” The captured statement does not identify its speaker or specify what kind of information consumption or over-engineering it means.
On August 29, 2026, I agreed with a quote @davidsenra shared and attributed to Rick Rubin: “Less is more, but to get less you have to do more.” My captured response was “True af”; I did not add an explanation.
For my Shopify store, I don’t need everything to be perfect; I believe the product and creatives are what really matter. This is part of my focus on focused simple products inspire.
For now, I would rather keep things leaner and more streamlined, though I may change my mind in the future. I agreed with @AlexHartsuff’s point, but the post does not specify what might change.
I believe simple is better, but simple does not mean easy. This is a principle I connect with focus and deep work.
On 2025-04-11 at 14:19 UTC, I described Simplicity and Complexity as opposing forces locked in conflict since civilization began: “Simplicity and Complexity have been locked in mortal combat since the dawn of civilization.” I did not specify what the forces refer to or give examples.
On May 14, 2025, I wrote, “Keep it simple.” I shared https://t.co/FzJYWi8VQs, but the capture does not identify what I meant to keep simple or what the link contains.
On May 16, 2025, I wrote, “The answers are often obvious.” The capture gives no context for which answers I meant.
On May 18, 2025, I described four levels of intelligence in order: Smart, Intelligent, Genius, and Simple. I called simplicity the highest level of intelligence, without explaining the categories or giving evidence for the ranking.
On May 26, 2025, I wrote, “Simple product, simple marketing, incredible results.” I shared https://t.co/XboWavGgGc, but the capture does not identify the product, explain the marketing, or give measurements for the results. This expresses a connection between simplicity and results that complements my interest in focused simple products inspire.
On 2025-04-12 at 16:27 UTC, I shared the aphorism “Simplicity is the ultimate sophistication” with https://t.co/cl2ZpuP08u. The post did not identify the saying’s author or explain the link.
On 2025-04-28 at 13:34 UTC, I shared the aphorism “Simplicity is the ultimate efficiency.” The capture gives no speaker attribution or context.
On 2025-05-12 at 01:55 UTC, I wrote, “Simple = genius.”
On 2025-01-17, I shared the thought, “Simplicity is the ultimate sophistication,” along with https://t.co/3PssTO0fBc. The post did not identify the aphorism’s author or explain the link.
On 2025-01-18, I shared “Simplicity is the ultimate sophistication” again, this time with https://t.co/iDCflh93bS. The post did not attribute the saying or describe the linked page.
On 2025-01-20, I wrote that simpler strategies make it possible to be more consistent and get better results. I did not specify a kind of strategy or provide evidence or measurements; this connects simplicity with consistency is the secret.
On 2025-01-29, I shared the thought, “The truth always turns out to be simpler than you thought.”
On 2025-02-15, I advised the people I addressed to pick one focus, then concentrate on making content and driving traffic. I did not specify what to choose or how to create the content or drive traffic; this reflects the value I place on focus and deep work.
On 2025-03-16, I wrote, “Simple scales.” I did not explain what I meant by simplicity or what I thought it could scale.
On 2025-03-30, I told @secretscaler that I liked an unspecified idea, calling it simple but powerful. The post did not identify what the idea was.
On 2025-04-11, I reflected that simplicity is difficult, especially resisting complexity when so much is happening in the world. I did not identify the specific events or complexities I had in mind.
On June 9, 2025, I wrote, “Hack away the unnecessary.” I did not specify what should be removed; the line expresses my preference for cutting away needless complexity. This fits my belief that simple is better, while simplicity can still take effort.
On June 11, 2025, I wrote, “Simple elegant ideas stick around.” I did not say which ideas I had in mind or explain what makes them last; I was expressing the lasting power I see in elegant simplicity.
On June 22, 2025, I wrote, “Launch products that are useful, even if in small ways.” I see usefulness, even when modest, as the simplest criterion for a decent business. I did not specify particular products or how to assess their usefulness.
On September 5, 2025, I observed, “A lot of people overcomplicate everything.” I did not name a specific situation or say what should be simplified; the observation reinforces my preference for hacking away the unnecessary.
On October 22, 2025, I urged keeping things simple. In December, I reiterated that I love keeping things simple, and on January 4, 2026, I said simple solutions have a particular beauty. These reflections reinforce my preference for simplicity, alongside my notes on simple tools and workflows, focus and deep work, and focused simple products inspire.
Related: focus and deep work, rinse repeat and double down, simple tools and workflows