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Arie Scherson · @ariesnotebook

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Rinse Repeat And Double Down

From x.com/ariesnotebook

I believe that when I find something that works, I should resist complacency and double down rather than coast. I keep the approach simple: test things, learn from what works, and invest further in effective approaches. This connects with my emphasis on repeated effort in consistency is the secret and continuing forward in keep moving forward.

On November 8, 2024, I warned myself not to become complacent: finding something that works can make it easy to coast, so I should double down instead. I did not specify what was working or what doubling down would involve.

On March 18, 2025, I wrote that loss does not deter me and victory does not praise me; I seek more. I expressed continued ambition after both setbacks and wins, without specifying what I was pursuing. This determination sits alongside my perspective on hardship in adversity makes you stronger.

On March 23, 2025, I wrote, “Rinse and repeat,” and referred to a “3% rule,” linking to https://t.co/yT2OqmfD76. I did not explain what the rule means, how to apply it, or what the linked page contains.

On March 31, 2025, I advised keeping things simple, testing approaches, and doubling down on what works. I did not identify what to test, how to measure success, or which approaches had already proved effective.

On April 29, 2025, I described an operating cycle: “Build systems, remove bottlenecks and unnecessary costs, double down on what’s working, repeat.” I did not specify which systems, bottlenecks, costs, or successful efforts I meant. This connects my systems focus with business systems and leverage and repeated effort with consistency is the secret.

On May 19, 2025, I shared the motivational reminder, “You didn’t come this far to only come this far.” The post included https://t.co/ayKGijqXL5; I do not know what the link leads to. This echoes my reminders to keep moving forward in keep moving forward.

On October 28, 2025, I summed up the advice as: “Figure out what works, double down.” I did not specify what “works” refers to or how to measure success.

On November 11, 2025, I shared the brief reminder, “Rinse and repeat.” The post included https://t.co/q3tGv5BcgH, but I do not know what the link contains or what process the phrase refers to.

Related: learn by doing, keep it simple, keep moving forward