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How Kyle thinks
Early upgrade focus
Customers are up to 10x more likely to add seats or upgrade within the first 30 days than later in their lifecycle.
For you: You should prioritize upgrade prompts in the first month of a new user's journey.
Scarcity‑driven merch
Scarcity and exclusivity beat volume, and brands succeed when merch reflects a lifestyle rather than just a logo.
For you: You can boost brand perception by releasing limited‑edition, lifestyle‑focused merch.
Automated champion tracking
AI‑native automated champion tracking, intelligently sequenced, consistently outperforms manual outreach.
For you: You should replace manual champion outreach with automated, sequenced systems.
Ask this first
- What patterns have you observed in early customer upgrades?
- How do you design merch launches that create scarcity?
- Which AI‑native tools do you recommend for champion tracking?
Kyle's brain
Recently updated
On 2026-09-14 I announced the final speaker for the upcoming Growth Unhinged Live event, scheduled roughly a week later.
On Wednesday, October 14 2026 I co‑hosted a live, free online event for GTM professionals from 11 am–1 pm ET. The event featured Maja and a…
24% said usage‑based pricing (it used to be feared, now it's "in the token path")
In October 2026 I published a series of LinkedIn posts covering three intertwined themes: the revival of tech swag as status symbols…
I’m Kyle Poyar, the creator and writer of Growth Unhinged. I’ve spent the past 15 years helping software startups build their GTM strategy…