24% said usage‑based pricing (it used to be feared, now it's "in the token path")
26% said outcome‑based pricing (the biggest gap between talk vs. real adoption)
35% said hybrid pricing (this is the have‑your‑cake‑and‑eat‑it‑too of pricing)
Qualified leads from AI search increased by 1,850% 🤯
HubSpot's bot visibility lifted 35% after adding a glossary for bots
Profound announced a $180 million Series D at a $1.8 billion valuation
Growth Unhinged Live event on Sept 22 2026 had 470+ RSVPs
In September 2026 I shared a series of data‑driven GTM insights on LinkedIn, drawing from my role as Analyst‑in‑Residence at ChartMogul and my weekly Growth Unhinged newsletter that now reaches 89,000+ readers.
Customers are up to 10x more likely to add seats in their first 30 days compared to months 4‑11.
The data comes from ChartMogul where I've been an Analyst‑in‑Residence.
We looked at aggregated data from 10.5 million customer purchases across 4,029 private software companies.
Introduce an invite flow early in the new user journey.
Offer an upgrade trial (and pitch it soon after the initial purchase).
Ask for a "share" after the first win.
Wait 30 days OR until a new job req has been posted on their team before champion outreach.
Use a subject line that breaks the traditional inbox pattern.
Send the email on a Thurs or Fri, then follow‑up over the weekend.
10% said flat‑fee subscriptions (the most predictable pricing there is, yay ARR).
5% said seat‑based pricing (RIP 🪦).