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Kyle Poyar · @kyle-poyar

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Linkedin Posts October 2026

From linkedin.com/in/kyle-poyar

In October 2026 I published a series of LinkedIn posts covering three intertwined themes: the revival of tech swag as status symbols, evolving unit‑ and transaction‑level economics for SaaS, and channel performance trends for B2B/AI startups across ARR stages.

Meta’s Muse recently teased a merch store on X and the post racked up 500,000 views.

Patagonia stopped adding corporate logos to its products in 2021.

Sales reps get 13% of first‑year contract value.

Partners and resellers take an average of 24% of deal value.

Cloud marketplaces capture a 9% take rate.

The median margin‑adjusted CAC payback period among public SaaS companies sits at 44 months.

ChatGPT ads only have 3% adoption.

AI search cracks into the top 4 for the first time I think ever.