I think Meta ad economics should be considered through costs and order value, not just a return-on-ad-spend threshold. My posts make brief claims about favorable economics and scaling at lower ROAS, without defining a break-even formula or providing supporting calculations.
On April 5, 2025, I described low COGS and high AOV as favorable conditions for Meta ads: “Low COGS + High AOV = heaven for Meta ads.” I did not define or quantify either measure.
On April 21, 2025, I wrote, “If your beroas is .7 then yes it is.” I left “beroas” as written, so what it means—and what “it” refers to—remains unclear.
On May 6, 2025, I contrasted 3x ROAS versus 1.2x ROAS: I said the reader refuses to scale ads below a 3x ROAS, while their competition scales at a 1.2x ROAS and is still more profitable because “they know the game.” I did not explain the game or substantiate the comparison.
Related: meta ads versus alternatives, scaling ad budgets aggressively, meta ads fuel amazon growth