I see Meta advertising as a way to grow Amazon sales even when the ads break even against Shopify. I have said I have seen this work repeatedly, and that building an owned email list is an added benefit. I have not specified how break-even performance is measured or quantified the Amazon or email-list growth.
My recommendation is to run Meta ads at break even to Shopify as a way to grow on Amazon.
On April 18, 2025, I invited people with Amazon stores who wanted to scale with Meta ads and Shopify to contact my team. I said we had used the approach for multiple Amazon stores and were also in the market to buy Amazon stores like these. The post did not identify the stores or give acquisition criteria.
I said our work with multiple Amazon stores had generated multi 6 figure months in a few months.
On April 19, 2025, I predicted that a big percentage of the traffic under discussion would go to Amazon so people could look the addressee up. The captured reply does not identify that traffic or who or what people would search for.
This Amazon-growth approach connects to my broader advertising experimentation in never stop testing ads and my view of Meta advertising in meta s ad platform keeps improving.
Related: scaling ad budgets aggressively, meta s ad platform keeps improving, never stop testing ads