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Arie Scherson · @ariesnotebook

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Big Brands Adopting Ai Ads

From x.com/ariesnotebook

I see major brands beginning to use AI-generated advertising, from short hooks to in-house video models. These examples make me think AI is becoming part of how large companies produce ads, alongside the tools I discuss in ai tool stack for ad creation.

On June 21, 2025, I said $100B+ companies were already starting to use AI-generated clips for hooks. I felt things were moving fast and said I loved it. I was quoting @Verizon’s post; “The perfect beach day just got even more perfect” was Verizon’s wording, not mine.

On October 26, 2025, I called Oreo’s reported $40 million investment in its own AI ad farm a serious development, challenging people who were laughing about it. In a separate post that day, I described the investment as funding an in-house video model for AI ads and predicted Oreo would release unusually ambitious ads over the next few years. The claim that the model cuts production costs by 30–50%, and the prediction that AI ads would be difficult to identify by the following year, came from @AndrewCurran_, whom I quoted; neither was a result I independently reported.

On October 30, 2025, I said I had been seeing a lot of funny Sora 2 hooks in ads lately and that it was just the beginning. I did not name the ads or report measured results.

On July 2, 2026, I said Trump was running “ai mini VSL's” and that I found it hilarious. I quoted @realDonaldTrump’s post, which included https://t.co/dVllGyDiPs, but its contents are not captured, so the link does not independently establish my claim.

On September 1, 2026, I called something “a piece of art,” especially because Monster Energy was 1 spot ahead in the leaderboards. I was quoting @ariesnotebook, whose words were “This goes stupid hard. Moonshot season.” The capture does not identify the artwork or the leaderboards.

Related: high performing ai ad examples, ai automation in media buying, when ai wrecks ad creative