I see AI changing media buying without making it obsolete: AI can handle precision targeting and optimization, while human expertise remains important for strategic decisions. This view describes the division of roles, not a specific implementation.
On February 22, 2025, replying to @cowboypesos, I said media buying was evolving with AI but would not become obsolete. I said AI could handle precision targeting and optimization, while human expertise would remain key for strategic decision making. This connects AI's targeting and optimization role with my view of meta s ad platform keeps improving.
On February 22, 2025, replying to @blaketiggy, I said something seemed easy to set up as an automation. The post does not identify what “it” was, and I did not say that anyone actually set it up.
On May 4, 2026, replying to @DavidParrottino, I said “we” had set something up that morning and that it was already doing “really good reporting.” I said we wanted it to deploy ads in the near future. I did not identify what was set up, who “we” referred to, what the reporting covered, or which ads it might deploy.
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