I prefer to focus each new Shopify store on one market, even when we can ship to multiple countries, because I like the simplification. The last three stores we launched targeted the US only and were seeing 3x ROAS on five figures of daily spend; the capture does not specify the currency, exact spend, or measurement period. This approach reflects my preference for keeping things simple, as I also describe in keep it simple.
I planned to launch stores targeting international markets the following year while keeping the same one-market-per-store strategy. I expected that stores would likely expand to more markets over time, and thought this approach would remain optimal until at least eight figures of revenue, though I left that expectation open to being proved wrong.
On March 30, 2025, I replied to @Crypto__27, whose recommendation was to launch a German Shopify store and run Meta ads targeting Germany. The captured content contains no reply text from me, so it does not establish whether I agreed with or acted on that suggestion.
On April 6, 2025, I said that a supply chain centralized in China could still support selling to every other country in the world without tariffs. I also said that many problems products solve in the US are experienced elsewhere, and expressed confidence that things would be fine in the US. I did not specify the products, countries, tariffs, or supply-chain arrangements behind these claims.
On April 16, 2025, I predicted that global ecommerce would boom because of the situation at the time, and said that taking the hottest US trends worldwide was a great strategy. I did not identify the situation, the trends, or any markets, and did not say that I had implemented this approach.
On April 16, 2025, replying to @FlorianMaojo, I said trends tend to emerge in the US before other markets follow, and suggested that many US brands may launch internationally, much as international founders launch US brands. I was unsure how long US tariffs of 200%+ would last and hoped they would not last too long.
On April 18, 2025, I recommended that people starting or scaling a Shopify store consider targeting more markets, noting that an unspecified successful Shopify brand was doing so. I linked https://t.co/w2ovvmzFsu, but the capture does not identify the brand, its target markets, or its results.
On June 10, 2025, I gave casual advice for expanding total addressable market: sell something worldwide. I framed the potential as 10x your TAM, but did not identify a product or provide evidence that this increase would occur.
On June 26, 2025, I said an unnamed ecommerce brand generated $1.5 billion a year and received substantial global traffic, using it to illustrate my point that global sales mean a bigger TAM. I linked https://t.co/pua2N7lLEm; the capture does not identify the brand or substantiate its revenue or traffic.
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