On January 11, 2025, I recommended a lean startup approach: launch the simplest version of a product that still delivers its core value, then use real customer feedback to guide what comes next.
- My suggested process is to launch that minimum viable product, measure real customer feedback, and iterate swiftly.
I recommend starting with an MVP instead of a more elaborate product so that real customer feedback and rapid iteration can guide development. The aims are to build what customers truly want, cut waste, and drive sustainable growth.
This approach complements my encouragement to launch before it s perfect, but I did not name a specific product or customer group, define feedback measures, or report an outcome.
Related: launch before it s perfect, product quality comes first, startup lessons