On 11 September 2026 I posted two separate updates on X about the future of AI‑era employment and the results of an AEO audit on two top‑ranked URLs.
I noted that startups and small businesses will generate most AI‑related jobs, contrary to the common belief that large incumbents will dominate.
I ran an AEO audit on https://t.co/N4zfNhq9TO and https://t.co/mtX8knHxGr.
Both audited pages held ranking #1 in classic Google search, but they barely showed up inside AI Overviews.
I decided to allocate content‑team resources to optimise for AI Overviews as well as classic SERP rankings because the audit demonstrates two distinct games.
- What strategic shift did I recommend for content teams?
- Why do I believe startups will be the primary AI‑era job creators?
- Which URLs were audited in the AEO study?