The better question is: “Where should we spend it?”
Because a bigger budget poured into the wrong channel is still a bad strategy.
Algorithms change.
Organic reach drops.
Platforms change their rules.
Trends disappear overnight.
When your personal brand isn't growing, the natural reaction is: "Maybe I need to post more."
ChatGPT just crossed $1 billion in ad revenue.
Meta’s Opportunity Score gives your campaign a score from 0 to 100 based on how closely it follows Meta’s recommended best practices.
I decided to shift budget toward owned channels such as WhatsApp communities and email newsletters because they provide repeatable, compounding reach, unlike rented attention that is volatile due to algorithm changes and trend decay. I will prioritize clear personal brand positioning before increasing posting volume, use AI to accelerate routine decisions while retaining human judgment, and overhaul my creative workflow with generative AI tools like Adobe Express to eliminate designer‑queue bottlenecks. Success will be measured by qualified enquiries and brand recall rather than raw impressions.
In September 2026 I published a series of LinkedIn posts (dated 2026‑09‑11 to 2026‑09‑30) outlining how generative AI is reshaping advertising, creative production and business workflows. I shared concrete examples – the Ashar Group 25‑year anniversary film, VOSU AI’s Relight Video, Google Gemini Omni Asset Studio, WhatsApp conversational commerce, Meta’s Edits Film Festival and the Equal AI call‑assistant – and distilled strategic take‑aways for founders, creators and marketers.
I noted that “The most exciting thing about AI in advertising? Seeing an idea come to life that might once have stayed on paper.”
I highlighted VOSU AI’s Relight Video feature, which “lets you change the lighting after the video has already been shot.”
I reported that a Reel I posted “gets 500,000 views.”
I celebrated that the Ashar Group film was made “to celebrate 30 million square feet delivered.”
I observed that AI “is becoming equally useful at saving content we have already created.”