I learned that scanning a QR code on a piece of clothing lets a consumer understand where its material came from.
The lecture highlighted Dr. V G Venkatesh, CSCP, Professor of Supply Chain Management and Logistics at EM Normandie Business School as the expert driving this insight.
The shirt from Indian slow‑fashion label 11.11/eleven eleven features an NFC tag that lets you trace the story behind the garment.
I attended a special lecture on supply chains where Dr. V G Venkatesh highlighted Digital Product Passports and showed a garment from 11.11/eleven eleven that embeds an NFC tag for traceability.
I decided to adopt NFC‑enabled tags on garments to provide customers verifiable sustainability information.
Digital Product Passports.
Suddenly, sustainability isn't just something a brand claims. It becomes something the customer can actually see and verify.
Imagine scanning a QR code on a piece of clothing and understanding where its material came from, how it was produced and information about its journey through the supply chain.
- Digital Product Passports use QR codes or NFC tags to reveal material origins, production methods, logistics path, and sustainability metrics.
I see open questions about standardizing passports, cost implications, data tamper‑proofness, governance, and consumer behavior changes.
- This shifts sustainability from a brand claim to customer‑facing data that can be scanned and verified.