In October 2026 I posted two LinkedIn updates: one critiquing the over‑use of the “AI‑powered” buzzword and outlining three positioning camps identified by Anthony Pierri, and another announcing Spryng 5, a casual‑brewery B2B marketing event I’m co‑hosting with Wynter.
I noted that “AI‑powered” has become a jargon filler, much like “cloud‑based” once did.
- All‑in AI branding (e.g., Asana’s “The OS for human‑agent teams.”)
I scheduled a free live discussion for Wed, Oct 14 at 10 am CT to dive deeper into which camp fits a product.
Spryng 5 will run March 23‑24, 2026 in Austin, TX at a “kickass brewery with a huge backyard.”
We can only fit ~200 people, so early registration is advised.
Search for “spryng by wynter” to find the event website.
Thanks to Ding and Jake for the kickass video – they’re true video pros (hire them).
- Category retention with AI edge (Drata’s “The Agentic Trust Management Platform.”)
- No AI mention (Rillet’s “ERP rebuilt for the modern finance team.”)