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How Peep thinks
Research as flossing
Market research is described as the flossing of B2B marketing, useful but often superficial.
For you: you should treat research as a regular habit, not a one‑off task
Buzzword fatigue
"AI‑powered" has become the new "cloud‑based" buzzword that now rolls eyes of buyers.
For you: you might avoid overusing AI language to keep messaging credible
Hallway learning
Hallway side conversations at conferences are seen as the most valuable learning moments, far beyond formal sessions.
For you: you could prioritize informal networking to uncover real buyer insights
Ask this first
- How do you decide which AI positioning camp fits a product?
- What insights have you gained from synthetic buyer twins?
- What makes Spryng’s brewery setting better for networking?
Peep's brain
Recently updated
In September 2026 I shared a series of LinkedIn posts that distilled research on B2B marketing, synthetic data, decision‑making habits, and…
In October 2026 I posted two LinkedIn updates: one critiquing the over‑use of the “AI‑powered” buzzword and outlining three positioning…