I believe a wellness engine tied to lifestyle + behavior is the core product vision.
Startups must dominate a tiny niche before expanding.
Get them one-on-one. Install the app for them if needed. Like the Stripe founders did. Collision Installation
You don’t buy users. You win their loyalty.
Two prominent reasons: - user behaviour: they understand something about user behaviour that no one else does - key efficiency lever: there is always ONE key lever where if you optimise efficiency, you will be much ahead of the competition, almost like being in the second gear while your competitor is operating in the first
Founders don’t just need one good idea. They need new ideas constantly—every week, sometimes every day.
I aim for 50, then 100, then 1,000 active users before seeking investment, using the iterative growth pipeline described in my March 2025 posts.
In late March 2025 I posted a series of LinkedIn notes that distill advice from Sam Altman, Dustin Moskovitz, Paul Graham, Naval, Balaji Srinivasan, Elad Gil and others about why startups fail, how to pick ideas, and how to build products that users love.
- Prioritize building something 100 people are obsessed with.
- Love translates to word‑of‑mouth growth.
- Founders should feel pain when the product sucks.
- Don’t hire sales too early.
- Only track metrics that matter: Active users, Retention, Revenue, NPS.
- Be right and non‑consensus.