In August 2023 I reflected on growth philosophies, contrasting the popular "move fast and break things" mantra with Superhuman’s measured, data‑driven approach to product‑market fit.
I concluded that "Move Fast, Break Things" is not universally the right approach for startups.
Superhuman’s measured approach allowed them to tripled conversion rates.
- Iterative Excellence: focus on continuous improvement rather than speed.
- High‑Intent Signups: acquire users who truly need the product.
- Personalized Onboarding: one‑on‑one sessions turn users into power users.
- Listening & Learning: collect feedback early.
- Data‑Driven Insights: decisions based on metrics.