In the April 2021 Guy Kawasaki Remarkable People podcast I discussed Zerodha’s 2021 business model, pricing, and market context.
My call center job paid about $5‑10 a day.
Intraday and F&O traders paid about Rs 20 an order (roughly a third of a dollar) whatever the size, about 90% cheaper than incumbents charged when we began.
Intraday was about 70% of our volume.
Only ~2% of the Indian population had market exposure at that time.
I love volatility.
A counterintuitive rule for founders: take some money off the table and diversify, even a little.