I documented illustrative unit‑economics for two flagship SKUs – a ₹1,199 sweater and a ₹1,999 newborn set – to set financial guardrails for the early launch of the India Handmade Babywear brand.
Sweater GST assumed at ₹60.
Sweater yarn cost ₹180.
Sweater labour cost ₹220.
Sweater buttons/labels cost ₹30.
Sweater packaging cost ₹35.
Sweater inbound freight/QC cost ₹20.
Sweater payment gateway fee ₹24.
Sweater outbound shipping cost ₹70.
Sweater CAC assumed ₹250.
Sweater returns reserve ₹60.
Newborn set yarn cost ₹300.
Newborn set labour cost ₹400.
Newborn set trims cost ₹50.
Newborn set gift‑box cost ₹100.
Newborn set QC cost ₹30.
Newborn set shipping cost ₹80.
Newborn set payment fee ₹40.
Newborn set total variable costs ₹1,000.
Target average order value set at ₹1,800–2,200.
Target product gross margin 55–60%+.