I laid out a four‑phase go‑to‑market (GTM) plan to validate demand, launch a focused SKU set, prove repeatable economics, and then expand the product line for the India handmade babywear brand.
Phase 0 includes conducting 25–40 structured interviews with new parents and newborn‑gift buyers.
I mapped 10–15 direct and adjacent competitors across assortment, price, reviews, shipping, packaging, personalization and visible social engagement.
I obtained quotes from 3–5 artisan groups / production partners and produced wash‑test samples from multiple makers.
Phase 2 targets an average order value of $1,800–2,200 by optimising bundles, cross‑sells and gifting boxes.
I plan to pilot 2–3 B2B partners after the D2C quality and fulfilment system is stable.