I examined the competitive landscape for India's handmade premium babywear market. The sector is highly fragmented with small artisan collectives and a few larger multi‑category brands. Public financial data are scarce, so most numbers come from media reports or press releases. Notably, Ajoobaa (Zillivate Ventures Pvt Ltd) reported a turnover of ₹1.4 Cr in FY2020 with an 18 % net profit margin, and a press‑referenced figure of ₹3 Cr revenue for 2022. The Original Knit showed growth from ₹45 lakh in FY2016 to ₹1 Cr in FY2017 and set a target of ₹3.5 Cr for FY2018‑19, though the target has not been verified. Other artisan labels such as My Little Angels, Kaanchi Crafts, Punarnawa, and Gramin Arts lack publicly verified revenue data.
Ajoobaa recorded ₹1.4 Cr turnover in FY2020 and an 18 % net profit margin.
Ajoobaa press page lists 2022 coverage referencing ₹3 Cr revenue.
I decided not to assume current profitability for any competitor based solely on historic media figures; targets like the Original Knit’s ₹3.5 Cr are treated as aspirations, not confirmed results.
For broader context see the executive summary which outlines market size and SOM assumptions.