The opportunity is to build a modern, premium handmade babywear brand for India's 0–3-year-old segment, starting with knitwear and expanding into newborn sets, blankets, rompers, accessories and keepsakes.
IMARC reports US$7.7B in 2025; forecast US$11.2B by 2034, 4.05% CAGR.
Ajoobaa reported 1.4 Cr FY2020 turnover and 18% net margin.
The narrow handmade/artisan‑led babywear & knitwear TAM is estimated at ₹450 Cr for 2026, growing to ₹658 Cr by 2029 at a 13.5 % CAGR.
The serviceable‑available market (SAM) for premium urban online buyers is approximated at ₹150 Cr.
The targeted service‑obtainable‑market (SOM) revenue ambition is ₹15‑20 Cr annually after 3‑5 years, representing about 13 % of SAM.
Revenue targets assume an average order value of ₹2 000, requiring roughly 100 k orders per year to achieve the ₹20 Cr upper SOM goal.