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Arie Scherson · @ariesnotebook

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Unprecedented Tools And Leverage

From x.com/ariesnotebook

I see this era as unusually rich in opportunity, tools, and potential leverage, and I want to use that moment ambitiously. This outlook connects with no time for small plans.

On December 14, 2024, I imagined looking back in 10 years and seeing this as a massive, paradigm-shifting time and opportunity. I said it was a good time to push hard and accelerate, without specifying what to accelerate or how.

On August 24, 2025, I described my generation of entrepreneurs as having the most powerful toolkit in human history. I acknowledged that much is wrong with the world, while arguing that we are better equipped than any earlier generation to solve those problems. I did not name the tools or problems.

On November 15, 2025, I wrote that the internet feels more like a cheat code than ever before, expressing its broad value as a business advantage without giving a specific example.

On December 30, 2025, I wrote, “Chasing infinite leverage.” I did not specify what kind of leverage I meant, what I was pursuing, or how I would achieve it.

On March 10, 2026, I called the opportunity “right now” “insane.” I described a simple ecommerce path: AI makes building things faster, Shopify makes selling easier, and the internet distributes products for free. I believe one good product paired with one good ad can literally change your life. This connects my broader view of AI-enabled ecommerce opportunity in ecommerce s ai golden age with my interest in lean Shopify stores in lean stores as cashflow machines.

On May 26, 2026, replying to @Sensational112, I wrote “Archimedes level leverage” and included the saying, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” I used the image of leverage to express the possibility of outsized impact, without specifying a particular method or plan.

Related: ecommerce s ai golden age, no time for small plans, seize opportunity now