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Arie Scherson · @ariesnotebook

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Science And News As Angles

From x.com/ariesnotebook

I notice brands and e-commerce marketers turning products, science, and news into potential marketing angles. These are examples I commented on or observed, not campaigns I created or tested; the captured posts often leave the linked material unavailable. This connects to my broader collection of winning ad creative and static-ad examples in statics built around offers.

On February 7, 2025 at 03:29 UTC, I characterized Hims as “hopping on the ozempic angle” and shared https://t.co/26gwpk54zv. The captured post does not explain what Hims did or what the link showed, so I cannot identify the specific marketing activity.

On March 2, 2025 at 14:08 UTC, I called a pet-odor cleaning product’s marketing angle “very interesting,” framing it around helping increase a house’s value. I said, “It has 258K likes so far,” but the post does not make clear what “it” refers to. I shared https://t.co/wBn2KrsPO9; the product and linked content are not identified in the capture.

On May 19, 2025 at 22:50 UTC, I quoted @iiiitsandrea, whose post said an unnamed new supplement claimed it could amplify protein absorption and tagged @hubermanlab and @bryan_johnson. My own comment was, “This is a cool static.” The capture provides no evidence or further details about the supplement’s claim.

On November 18, 2025 at 00:15 UTC, I wrote, “I already know someone in ecom is gonna make an angle out of this somehow.” I was reacting to a post from @historyinmemes, which claimed that the fungus Cladosporium sphaerospermum lives on radioactive debris at Chernobyl and seems adapted to use radiation as an energy source through a process it called “radiosynthesis.” The quoted post likened this to photosynthesis using ionizing radiation instead of sunlight and claimed that melanin changes shape under high radiation, becoming more efficient at capturing energy. Its text cuts off at “Experiments on Ear”; the capture contains no further experiment details or results. My comment was an expectation that someone in e-commerce would find an angle, not a stated plan or confirmed outcome.

On December 7, 2025 at 18:51 UTC, I quoted @zephyr_z9, who claimed, “Plastic in ur balls can be reduced by sauna,” and included a link. I called it a “Huge marketing angle right here for sauna brands.” This was a possible marketing angle, not an endorsement or evidence that the health claim is true; the linked material is not captured. It sits alongside other e-commerce health claims I have commented on in ecom health hype claims.

On December 14, 2025 at 23:48 UTC, I called material in a post by @worldranking_ “Interesting angle for veggie supps if true lol.” The quoted post included https://t.co/vo9n9Tz7Ig, but its contents are not captured, so I cannot identify the claim or treat it as established. This is another tentative supplement-related marketing angle, alongside the trends collected in supplement ingredient booms.

On January 25, 2026 at 20:07 UTC, I wrote, “Ecom pet brand owners are gonna go crazy with this one,” while quoting @siimland. The quoted post claimed pet owners had “~15 years younger predicted brain age” than non-pet owners and that pet ownership—especially dog ownership—was associated with better cognitive and structural brain health, especially in older adults. It cited Study: PMID: 36337704 and linked https://t.co/ZPpfuwSxIl. These are claims from the quoted post, not findings I independently verified; the capture gives no methods, sample size, or basis for a causal interpretation.

On July 5, 2026 at 15:40 UTC, replying to @LaniLogic_, I said, “Oh wow thats very interesting. Yeah that's such a powerful angle.” The post I was replying to is not captured, so I cannot identify the angle or who proposed it.

Related: ad creative angles that convert, winning ad creative, static ads worth studying