I collect examples of raw and understated video ads that caught my attention for feeling relatable and authentic rather than like traditional advertising. These are examples I noticed, not campaigns I created or tested, and they add to my notes on winning ad creative.
On October 24, 2025, I pointed to a linked video as a good example of a native top-of-funnel video ad and said it had good value. I did not explain what made the ad valuable or identify its contents: https://t.co/dg4x7gZsnZ. This adds another example to my notes on winning ad creative.
On May 4, 2026, I praised a short video ad for being concise and on-brand, and said its “calcium alone makes it worse” line speaks to solution-aware people. I said it made me want to click through, but did not report an actual click or campaign performance. The product and campaign are unidentified; the ad is linked at https://t.co/hXWYI5gHcN.
On February 22, 2025, I said raw videos were really effective and more relatable and authentic than traditional UGC ads. I noted that the linked video alone had 29.2M views; $263K in revenue, though the post does not identify who made it or how those figures were measured.
On April 21, 2025, I praised an ad as “simple but genius,” describing it as raw UGC with good hooks. I reported 5.41M views; 2.39K sold; $232.4K in revenue over 30 days, but did not identify the product or explain how the results were measured.
On April 30, 2025, I called a steamer ad genius and said I had not realized it was an ad at first. I reported 9.01M views, 2.3K sold, $194K in revenue for the last 30 days; the post does not identify the steamer or explain the source of the statistics.
On May 10, 2025, I praised an ad for being subtle but genius, relatable, and showing the product in use without feeling like an ad. I reported 15.2M view, $230K in revenue over 30 days, without naming the product or identifying the measurement source.
Related: ad creative angles that convert, static ads worth studying, simple statics beat overproduced ads