I had not previously thought about the aluminum cans supplied behind soda companies. On November 15, 2025, I used Ball’s can-packaging business as an example of a company selling the tools and infrastructure behind a broader beverage market.
I wrote, “I’ve never thought about the aluminum can behind soda companies.”
I characterized Ball’s role as “the definition of selling shovels in a gold rush.”
In the quoted item, @Quartr_App described Ball as the number one can-packaging partner to the world’s largest beverage brands, said its history stretched back nearly 150 years, and characterized its repeated reinventions as culminating in a bet on aluminum. @Quartr_App labeled the item “Edge #68: Ball”; these are the quoted account’s claims, not claims I independently verified.
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