I think market choice is a major driver of business growth: I look for a market worth entering, then position precisely enough to claim a share. A larger market can make even a small slice valuable. This extends my thinking about market conditions in choosing the right market and connects market selection with escape competition through differentiation.
I see being overweight as a major pain point for many people, and I believe people are willing to pay a LOT to solve it. I shared https://t.co/hgoNmOEnF1, but its contents are not captured here.
I believe the market a business operates in determines most of its growth, and I apply that idea beyond SaaS to Shopify stores. I said this is largely why 95% of Shopify stores fail, but did not provide evidence, a definition of failure, or a timeframe for that figure.
My recommendation is to find a market worth entering, then position precisely enough to take your slice; a bigger market makes even a tiny slice more valuable. My recommended approach is find a market worth entering, then position precisely enough to take your slice; a bigger market makes even a tiny slice more valuable. I did not name a specific market or define how to assess its potential or make positioning precise.
Related: choosing the right market, marketing and distribution matter, dont compete on price