I use “niche” to mean a market category, and I think of a niche as something that can exist within a broader niche. I jokingly called this nested structure “nicheception” in a September 14, 2025 reply.
When choosing a niche, I recommend choosing a subject where you have knowledge or some kind of competitive advantage. I gave those as the relevant reasons in a July 14, 2025 reply, without naming a specific subject or advantage. This advice sits alongside the large, often unidentified opportunities I discuss in billion dollar gold rush videos.
On November 10, 2025, I explained that “blowing up on Shopify” was a figure of speech. The reply does not specify what “it” referred to.
Related: niche store strategy, unexpected niche market opportunities, pick the right market