I collect examples of hooks, scripts, and edits that I find effective, while keeping reported performance distinct from results I have measured myself. These examples complement my notes on winning ad creative.
On May 21, 2025, I called an unidentified linked item’s hook “simple but genius.” The post reported 11.8M views in the last 30 days and $272K in revenue, linking to https://t.co/HVdZaI3UYm; it did not identify the item or explain how the figures were measured.
On September 6, 2025, replying to @bryan_johnson, I wrote, “New TikTok shop script just dropped for the vaginal gummies.” The post did not identify who created or released the script or describe its contents.
On November 15, 2025, I called a linked Neurogum marketing edit “Simple but genius,” described it as another Neurogum “banger edit,” and said the script was really good. I linked to https://t.co/bQ6tcuGvtB, but did not describe the edit’s contents.
On December 6, 2025, I called a video’s hook “genius.” The post reported that the video got 12.9M views and 139K likes and linked to https://t.co/TClCrBW3GI; it did not identify the creator or say when the counts were recorded.
On December 7, 2025 at 20:35 UTC, I called an unidentified linked video “simple but genius” and shared https://t.co/47wFM4xXFY. The post did not describe what the video showed.
On December 9, 2025 at 01:22 UTC, I enthusiastically praised a gum edit, writing, “Why does this gum edit go so hard.” I shared https://t.co/TyKDQngV59, but did not describe the edit’s contents.
Related: ad creative angles that convert, winning ad creative, copywriting that stops and converts