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Arie Scherson · @ariesnotebook

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Finding And Borrowing Winning Ideas

From x.com/ariesnotebook

I use examples from other ads as inspiration: old static ads can offer ideas for modern statics, and simple creative can be compelling. These are observations about inspiration, not claims that I created or tested the ads. This connects to winning ad creative and simple statics beat overproduced ads.

On December 4, 2024, I said old static ads were cool and good inspiration for modern statics. I shared https://t.co/fFUfQdVCZu, but the post does not describe the linked ad.

On June 27, 2025, I recommended looking at successful ads from different industries. I called a Headway ad brilliant despite its simplicity, praising its clear, scroll-stopping headline that called out an avatar and its strong CTA. I thought this format could work well for many e-commerce brands, but reported no performance evidence. The headline qualities connect to clear headlines win statics. I shared https://t.co/KtvKLQN8LY.

On October 15, 2025, I recommended studying viral TikTok Shop videos for video-ad ideas and viral native images on Facebook and Instagram for static-ad ideas. I said both kinds of ads could be made with AI, but did not name tools or explain how to measure whether an idea wins.

In a reply that day to @ariesnotebook, I shared a workflow link as the “Best workflow for this” and invited people to join a waitlist. I did not describe the workflow or say what the waitlist was for. The links were https://t.co/UH6mo26G6g and https://t.co/XGyfnj1RSB.

On April 5, 2026 at 23:16 UTC, I wrote, “Rippers are out of control lol.” I was quoting @saikurrra, whose post included “Bruh 😭😭😭” and a URL; I did not specify what “Rippers” refers to, and the linked content does not establish that I said or did anything described there.

Related: simple statics beat overproduced ads, statics built around offers, clear headlines win statics