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Arie Scherson · @ariesnotebook

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Fashion Microtrends

From x.com/ariesnotebook

On May 8, 2025, replying to @ariesnotebook’s post calling Whimsigoth a booming trend for fashion stores, I promoted my accelerator by saying it provides access to thousands of trends before anyone else. I shared https://t.co/grFMvce7E5, but did not explain how access works or substantiate the timing claim.

I claimed that my accelerator provides access to thousands of trends.

On May 22, 2025, I predicted that clothing made from modal mixed with cotton would be a huge trend in the ecommerce fashion niche. I gave no evidence for the prediction. The post quoted @levelsio describing Alo Yoga shorts and reporting a composition of 47% Modal, 47% Cotton, 6% Elastane; those product details and experiences were theirs, not mine. The quoted definition of modal was cut off.

On November 25, 2025, I said quarter-zips were having a “generational run” and called them a “Massive winning fashion product.” I quoted @FearedBuck’s claim that Central Cee, known there for only wearing Nike Techs, had switched to quarter-zips; that was @FearedBuck’s claim, not mine. The quoted post included https://t.co/7RVyM32Xqe.

On November 25, 2025, replying to @ariesnotebook, I said the data tool was from https://t.co/2eWfk8RLeH. @ariesnotebook’s quoted post said Alo was “popping off,” had 10M monthly visitors, and showed no signs of slowing down; those traffic and growth claims were theirs, not mine. The post also included https://t.co/aJNUkVmCvd. The capture does not identify the tool or explain its data or methodology.

On December 3, 2025, I said I learned every day about a nine-figure athleisure brand I had not heard of before, and called the market massive. In the post I quoted, @drewfallon12 said UK DTC athleisure brand Adanola had passed $100m in revenue in its 2025 financials and had received a $530m valuation from Story3 Capital earlier that year. Those revenue and valuation claims were @drewfallon12’s, not figures I independently verified; the post linked to a results breakdown but this capture provides no further financial details.

On August 10, 2025, I interpreted Crocs’ stock decline through a broader ecommerce pattern: a brand rides a cultural wave, reaches scale, then faces investor panic as the trend cools. I described Crocs’ shift from an “ugly shoe” meme to a streetwear-collaboration darling and argued that brands need to create new cultural waves rather than rely on an earlier moment. I saw two possible responses for Crocs: reignite cultural relevance or adjust its product strategy to shifting tastes. I also pointed to Crocs and HeyDude activity on TikTok Shop as a potentially overlooked positive, while acknowledging that only time would tell whether the stock was oversold. I supplied no evidence for the TikTok Shop performance or for my interpretation of investor attention.

I said Crocs had its worst stock-price day in over a decade, falling nearly 27% in a single session.

I listed $700M in writedowns from Crocs’ HeyDude acquisition among the headlines surrounding the decline.

On November 24, 2025, I said Alo was “popping off” and that its monthly visitors showed no signs of slowing down. I did not specify the source, measurement period, or methodology for the visitor figure. A quoted market-share comment came from @yourealazyfvck, not from me.

I stated that Alo had 10M monthly visitors.

I predicted that modal clothing mixed with cotton would be a huge trend in the ecommerce fashion niche.

I keep notes on fashion microtrends, pricing reactions, and changing styles; these brief posts record observations and predictions rather than supporting market research.

On November 8, 2024, I described waist shapers as an ecommerce trend that had been booming before it crashed, and predicted they would make a big comeback. I gave no evidence or timing for that prediction. This is another kind of trend observation alongside the headline claims I collect in billion dollar gold rush videos.

On April 13, 2025, replying to @cakekicker, I said I had always been surprised by how expensive their products were given that they were all polyester. The captured post does not identify what “their” refers to.

A captured remark on April 24, 2025, called the way fashion trends shift wild, while also finding those shifts pretty cool and interesting. It did not name particular trends or identify the speaker.

On May 8, 2025, I described Whimsigoth as a booming trend for fashion stores and shared https://t.co/bUwuhyL6im. I did not explain the style, identify the linked page’s contents, or provide evidence for the trend claim. This sits alongside my notes on other retail and product trends, including unusual beauty product trends.

Related: luxury and gen z fashion stores, accelerator and membership promotions, shopilab platform updates and promotion