I see paid advertising and organic affiliate creators as a powerful combination. On November 6, 2024, I wrote, “Paid ads 🤝 Organic affiliate creators” and called it “Such a powerful combination.” I did not explain how to combine the approaches or report results. This connects to my work on recruiting affiliate creators for offers.
On March 7, 2025, I described e-commerce and affiliate marketing as a strong pairing: “Ecom and affiliate marketing are one heck of a combo.” I did not specify a strategy or outcomes.
On February 21, 2026, I playfully paired Shopify and TikTok affiliate marketing as “Shopify bf 🤝 TikTok affiliate gf.” I did not explain what the pairing meant or make a specific claim about either.
On April 4, 2026, I called the moment an “Ecom and affiliate marketing renaissance.” I did not specify what aspects were experiencing a renaissance or give evidence for that characterization.
Related: viral affiliate video ads, recruiting affiliate creators for offers, ecommerce s ai golden age