I announced I’m sharing a quick 2‑minute video explaining JTBD.
Before adding an AI agent, chatbot, or automation, understand what job the user needs done - and whether AI is actually the right solution.
Identify the functional, emotional, and social outcomes users seek.
People don't buy products. They hire them to get a job done.
I considered the next steps and explored an opportunity I called “Scan & Split.”
I announced I will produce a short (~2 minutes) video that defines Jobs To Be Done, explains why it matters over feature‑centric thinking, and illustrates a quick product choice example. This is part of my effort to make JTBD easy to consume and attract an audience interested in product discovery.
Decision: create a short (≈2 minutes) explanatory video on JTBD.
Decision: publish ongoing product‑management content on YouTube.
I will distribute the JTBD video on LinkedIn and encourage viewers to subscribe to my YouTube channel, using hashtags like #ProductManagement and #JTBD to reach the right audience.
"Don't just build features. Understand the job."
Advice: "Don't just build features. Understand the job."
Observation: "It's not always about features."
I decide to prioritize understanding user progress over feature checklists when defining product strategy. ^e1
I evaluate AI additions only after confirming the user’s job and whether AI is the appropriate tool. ^e2
Core JTBD question 1: What is the user trying to accomplish? ^e3
Core JTBD question 2: What triggered the need? ^e4
Core JTBD question 3: What are they struggling with today? ^e5
Core JTBD question 4: Why would they switch from their current solution? ^e6
Job statement for Google Maps: Help me reach my destination with confidence and minimal uncertainty. ^e7
I focus on the outcome, not just the feature. ^e8
These JTBD insights guide my product discovery, ensuring any AI‑driven feature truly serves the core job rather than adding unnecessary complexity.
I performed a teardown of PhonePe’s Scan & Pay to shift from feature‑centric thinking to a jobs‑to‑be‑done view: “Pay the right person, the right amount, quickly – and know that the payment reached them.”
For a customer, success means “I paid.”
For a merchant, success means “I know I got paid.”
- Decision: treat merchant as primary user to improve payment certainty.
- Idea: “Scan & Split” to let payers split bills at the moment of payment (example: four friends, ₹2,400 total).