More video consumption doesn't necessarily mean more user value.
I observed that higher video consumption does not automatically translate into higher user value; irrelevant videos can increase engagement metrics while harming the core professional experience.
- Key metrics to track:
The primary product question I raise is whether we should optimize for more time spent on LinkedIn or for more value gained from each interaction.
Observation: "If I open LinkedIn to check a job update but end up watching unrelated videos, engagement might increase while my actual experience gets worse."
I conclude that value‑centric metrics should dominate priority decisions, and that video discovery may belong in a separate carousel rather than the main feed to preserve the professional focus.
- Meaningful video discovery rate
- Qualified watch rate
- Follow conversion
- Feed satisfaction
- Negative feedback and important‑content discovery