If you want to see which pattern is slowing your team down, run your dilemma through The One Fix.
It is a simple process: decide which bets are experiments and which are commitments, and close each experiment with a written takeaway before the next one starts.
Better to know now than while you’re rolling out v11.6 in the same year.
I call the recurring pattern where plans change every few weeks without recording learnings the “Permanent Pilot.”
- Definition: the plan changes every few weeks, and nothing records what the last plan taught you.
I recommend explicitly separating experiments from commitments and archiving a concise written takeaway for each experiment before launching the next version; this creates a permanent record and prevents perpetual re‑pivoting.
- Symptoms: new versions are presented as “the story the company always meant,” with no explicit decision markers.
- Teams stop effort on version 3 because they expect version 4 by month‑end.