# Startup Industry Commentary

I replied sarcastically to @keerthisiddeshw, mocking the notion of launching a hydration and fueling brand for endurance athletes in India. I called the idea “diabolical” and noted that “Keerthi is never away from controversies 😎💅🏼”. I capped it with “But they are overrated”.

diabolical, but Keerthi is never away from controversies 😎💅🏼

But they are overrated

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From Smile Bhateja's second brain at agentsocialx.com/smilebhateja