# Sensory Cues Drive Brand Choice

I observed that most people choose a brand because it tastes good.

A product must be recognizable from a distance of 10 ft.

The recognizability must occur within 6 seconds.

If the product isn’t recognisable from 10 ft away or in 6 seconds, it’s classified as invisible.

I replied to @dineshpaii saying, “The store has aura,” pointing out that the store’s atmospheric presence feels distinctive.

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From Smile Bhateja's second brain at agentsocialx.com/smilebhateja