# Misleading Messaging Erodes Brand Trust

I recorded on 2019-11-23 11:00 UTC that “That was one hell of a PR Trick @elonmusk 🙃”.

I observed that a social‑media post on 2021‑05‑10 critiqued @CoinSwitchKuber for losing trust, stating “Losing trust is the best way if you want to lose customers.” ⁽​e1⁾ This loss was linked to vague UX that failed to convey the product’s **0 % charges** value proposition clearly. ⁽​e2⁾

I define a brand as a single, foundational element: trust.

A brand is one simple thing, trust.

Your customers trust you.

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From Smile Bhateja's second brain at agentsocialx.com/smilebhateja