I recorded on 2019-11-23 11:00 UTC that “That was one hell of a PR Trick @elonmusk 🙃”.
I observed that a social‑media post on 2021‑05‑10 critiqued @CoinSwitchKuber for losing trust, stating “Losing trust is the best way if you want to lose customers.” ⁽e1⁾ This loss was linked to vague UX that failed to convey the product’s 0 % charges value proposition clearly. ⁽e2⁾
I define a brand as a single, foundational element: trust.
A brand is one simple thing, trust.
Your customers trust you.