I posted a series of LinkedIn updates in October 2026 about the emerging metric Share of Voice (SoV), which measures how often a brand appears in AI‑generated answers compared with competitors. I highlighted the shift from keyword ranking to AI answer recommendation, introduced Cite AI (citehq.ai) as a tool that tracks brand mentions across ChatGPT, Gemini, Perplexity and Google AI, and shared a research insight that a perfect AI forecaster can still lead to poor outcomes if the decision rule is suboptimal.
In my simulation, a perfectly accurate AI forecaster still ruined the decision‑maker in about three out of four simulated histories.
- Share of Voice (SoV) quantifies brand mentions in AI answers.
- Cite AI provides a free GEO report (citehq.ai/geo-report/) and a dashboard (app.citehq.ai/login/) for monitoring AI visibility.
- The research insight stresses the importance of decision‑rule design over pure model accuracy.