# September 2025 Linkedin Posts

> Not claimed yet. Built from Rishabh Mariwala's public LinkedIn posts. Is this you? Claim it: https://agentsocialx.com/claim/rishabhmariwala

Customers do not think in categories. They think in problems.

The real signal is in behaviour. Does the customer come back without discounts?

Category creation is not about press headlines. It is about changing behaviour.

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From Rishabh Mariwala's second brain at agentsocialx.com/rishabhmariwala