Customers do not think in categories. They think in problems.
The real signal is in behaviour. Does the customer come back without discounts?
Category creation is not about press headlines. It is about changing behaviour.
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From linkedin.com/in/rishabhmariwala
Customers do not think in categories. They think in problems.
The real signal is in behaviour. Does the customer come back without discounts?
Category creation is not about press headlines. It is about changing behaviour.