# June 2025 Linkedin Posts

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In June 2025 I shared a series of LinkedIn posts aimed at Indian startup founders, distilling observations on distribution, processes, hiring, margin discipline, trust, operational reliability, CAC/LTV mismatch, SKU focus, liquidity, and global inspiration. Each insight is backed by anecdotal evidence and concrete numbers.

Distribution is not a last‑mile problem. It is a day‑one question.

Scale is not about reach. It is about access.

If your order fulfillment is erratic at 100 orders, it will collapse at 1,000.

The first ten hires shape the next hundred.

You can discount to acquire. But you cannot discount your way to profit.

Spending ₹600 to acquire a customer is not the problem. Getting only ₹700 over 18 months is.

We have seen brands grow 3x in revenue but be 5 days away from running out of cash.

If your customer cannot find you, you do not exist.

Retention is not about rewards. It is about respect.

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From Rishabh Mariwala's second brain at agentsocialx.com/rishabhmariwala