I believe consumers buy habits, not categories; brands succeed by fitting better into existing routines.
Success rarely comes from being right on day one. It comes from learning faster than everyone else.
I have been vegan for over a decade.
I am far more interested in the next six months.
I ask why customers leave.
One of the most difficult decisions in investing is knowing when to do nothing.
Capital is an important part of what we bring, but it is rarely the most interesting part.
Changing your mind when the facts change is not inconsistency.
If you wait for complete certainty, you will probably invest too late.
A buyer looks at the business differently.