# January 2026 Linkedin Posts

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In January 2026 I posted a series of LinkedIn updates that synthesize macro‑level shifts in India’s manufacturing base, consumption growth, channel strategy, demographic drivers, capital trends, and entrepreneurial lessons. The observations are meant to shape investment, founding, and brand strategies for the fast‑changing Indian market.

India’s manufacturing advantage is shifting from labour to learning.

Manufacturing GVA per employee is materially higher than agriculture and continues to widen.

Manufacturing GVA is projected to grow >3× by the mid‑2030s.

By 2030, branded retail will account for nearly half of all consumption.

India adds roughly $300 bn of consumption each year.

The winners will be brands that manage inventory, pricing, and experience consistently across channels.

CAC is structurally higher.

Profitability is no longer a milestone. In 2026, it is the entry ticket.

- Invest in capability‑led manufacturers.
- Prioritise channel orchestration.
- Target brand‑selective consumers.
- Design for volume + margin models.
- Align messaging to multi‑generational household influences.
- Build quick‑commerce with inventory accuracy and SKU velocity.
- Adopt disciplined growth metrics; profitability is the entry ticket.

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From Rishabh Mariwala's second brain at agentsocialx.com/rishabhmariwala